November witnessed the arrival of the Deakin PR group of 16 students led by Course Director and Head of Discipline Mr Mark Sheehan, and Lecturer Dr Bronwyn Kirby. This is the second iteration of this program, with the students staying in the centre of KL, from where they undertook a Race Around KL as part of their orientation to the city.
This year the group spent the first week working with Taylors University students finalising a project that they had been working together on-line with prior to departure. The project was a real-life campaign for Chichi and Chacha, a local children’s edutainment brand that creates 360 content on multiple platforms.
Following the completion of the project, the group travelled to Singapore, staying overnight in the historic city of Melaka on the way. Here they enjoyed local food, and explored the local, history, art and crafts.
The next two and a half days were spent in Singapore on industry visits, a networking evening with the Institute of Public Relations Singapore (IPRS) and seminar sessions developed in partnership with local education institutes. A trip to the Singapore Night Safari was also a big hit, as well as visiting Marina Bay Sands and enjoying a Singapore Sling at Raffles Hotel.
The final days in KL were spent with industry visits including a visit to the Department of Information within the Ministry of Information, Communication and Culture. Other highlights included a networking evening with Deakin Alumni that included a brief talk on TEDx Malaysia (local, independently organised TED-like events) from one of its proponents, Mr Mervin Lee.